“If you have a tattoo, you have to own it. So, for those not ready to have their back etched with the image of a dangling pocket watch surrounded by flowers, skulls, pearls or even anchors, there is always the actual watch. Coppoletta, tattoos and elaborate watches are both forms of artistic expression. They sell for 16,950 Swiss francs, or about $18,600.įor Mr. I wanted to avoid a fruit salad of tattoo items.”īoth versions of the Tattoo-DNA are in steel or black PVD-coated steel and have either a black fabric or beige leather strap, also designed by Mr. “I wanted to avoid slapping a few images of tattoos together in one space. “The main point was to have a porthole image to show what a sailor would have seen: the sea, an anchor, a storm,” Mr.
They both prominently feature an anchor, symbol of protection for sailors at sea, on the watch face, with in the background a storm-tossed boat sinking amid crashing waves and jagged red lightning bolts. Coppoletta and Romain Jerome in September unveiled the Tattoo-DNA collection of two watches. “We can usually give them what they want with the first or second design, but it feels very personal to them. People come in and want to have a pocket watch, but they want it to be their own, like nobody else’s,” Mr. “I see it more with my colleagues who do a lot of old-style tattooing. Goossens refers to this type of tattooing as “neo-traditional”: a new spin on the clock motif, which, like the anchor tattoo, seems to be rooted in the need to capture time. “The owl seems to stand for wisdom and the pocket watch for the time that you have here.”
“We get requests for a lot of pocket watch and owl combinations,” said Mauritz Goossens, a tattooist at the company, owned by Sjap Horwitz. Swatch Ltd.Īt House of Tattoos in Amsterdam, a 14-year-old company that custom-designs each tattoo, pocket watches have become a popular image in the last couple of years, particularly among people under 40. Last year, the Swiss brand Swatch added a collection designs by the French tattoo artist Tin-Tin. They also have a more sophisticated design. Longtime prisoners have worn them as a physical chronology of their time behind bars: Clocks without hands symbolize “doing time.” But over the last decade or so, clock tattoos have become more elaborate and are used to mark dates in a person’s life - a wedding, the birth of a child, the death of a loved one. The use of clock imagery in tattoos is not without precedent.
“The transition from hourglass to pocket watch feels very natural.” Coppoletta, who owns the Family Business, a high-end tattoo shop in the Finsbury neighborhood of the British capital that feels like a haberdashery with tattoo guns. “Before the pocket watch, there was the hourglass in tattoo trends, so the image of time passing has been inspirational for customers and tattoo designers as well,” said Mr. Last year, the Swiss watch brand Swatch added a collection of three designs by the French tattoo artist Tin-Tin to its line of artist-designed, brightly trendy quartz timepieces.Īnd last month, the Geneva watchmaker Romain Jerome unveiled a dramatic collaboration with the Italian-born London tattoo artist Mo Coppoletta.
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